{"id":161,"date":"2019-07-21T11:27:12","date_gmt":"2019-07-21T11:27:12","guid":{"rendered":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/?p=161"},"modified":"2022-10-02T13:20:01","modified_gmt":"2022-10-02T13:20:01","slug":"aux-classes-laborieuses-succursale-de-pontoise","status":"publish","type":"post","link":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/aux-classes-laborieuses-succursale-de-pontoise\/","title":{"rendered":"Aux Classes Laborieuses, succursale de Pontoise…"},"content":{"rendered":"\n

A la fin du XIXe si\u00e8cle, de grandes enseignes se sont d\u00e9velopp\u00e9es en proposant aux classes populaires, par l\u2019achat \u00e0 cr\u00e9dit, une grande vari\u00e9t\u00e9 de biens de consommation.<\/p>\n\n\n\n

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Chromolithographie : r\u00e9clame pour la succursale pontoisienne \u00ab\u00a0Aux Classes Laborieuses\u00a0\u00bb. Coll. Dass\u00e9 F.<\/figcaption><\/figure>\n\n\n\n

\u00ab Aux Classes Laborieuses \u00bb, soci\u00e9t\u00e9 anglaise dont le si\u00e8ge social fran\u00e7ais \u00e9tait situ\u00e9 46-48 boulevard de Strasbourg (Paris X), est l\u2019un de ces commerces qui proposait l\u2019int\u00e9gralit\u00e9 de son catalogue \u00e0 cr\u00e9dit, \u00e0 distance et en vente directe.
En plus de maintenir des prix au plus bas, le principe du cr\u00e9dit \u00e9tait tr\u00e8s attractif. Le remboursement d\u00e9butait le mois suivant l\u2019achat et se r\u00e9glait par acomptes mensuels ou hebdomadaires. La soci\u00e9t\u00e9 permettait aussi, par le biais d\u2019un abonnement, le d\u00e9p\u00f4t de sommes par avance pour des achats ult\u00e9rieurs. Ces versements par anticipation permettaient aussi d\u2019attribuer, de mani\u00e8re proportionn\u00e9e, les ventes \u00e0 cr\u00e9dit qu\u2019elle consentait.<\/p>\n\n\n\n

Le catalogue \u00e9tait vraiment complet et proposait de quoi s\u2019habiller pour toutes les occasions et tous les \u00e2ges, d\u2019\u00e9quiper enti\u00e8rement sa maison de la cave au grenier et d\u2019acheter tout ce dont on avait besoin pour les loisirs.<\/p>\n\n\n\n

On trouve la date de 1897 (lien 1<\/a> et 2<\/a>) pour l\u2019implantation de cette entreprise sur Paris, toutefois, poss\u00e9dant un catalogue mensuel (num\u00e9ro 16) dat\u00e9 de 1894, j\u2019ai un doute s\u00e9rieux sur cette derni\u00e8re. Bien que fonctionnant tr\u00e8s bien, l\u2019enseigne ne survivra pas \u00e0 la Premi\u00e8re Guerre Mondiale.<\/p>\n\n\n\n

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La nouvelle revue parisienne n\u00b016 (15 sept. au 15 oct. 1894) : Journal des expositions et mises en vente des grands magasins de nouveaut\u00e9s \u00ab\u00a0Aux Classes Laborieuses\u00a0\u00bb. Coll. Dass\u00e9 F.<\/figcaption><\/figure>\n\n\n\n

La succursale de Pontoise \u00e9tait situ\u00e9e au 8 rue Thiers et la r\u00e9clame mentionne \u00ab Immeuble des Classes Laborieuses \u00bb. Je n\u2019ai pas encore d\u00e9couvert de documents iconographiques ou d\u2019informations sur son fonctionnement.<\/p>\n","protected":false},"excerpt":{"rendered":"

A la fin du XIXe si\u00e8cle, de grandes enseignes se sont d\u00e9velopp\u00e9es en proposant aux classes populaires, par l\u2019achat \u00e0 cr\u00e9dit, une grande vari\u00e9t\u00e9 de biens de consommation. \u00ab Aux Classes Laborieuses \u00bb, soci\u00e9t\u00e9 anglaise dont le si\u00e8ge social fran\u00e7ais \u00e9tait situ\u00e9 46-48 boulevard de Strasbourg (Paris X), est l\u2019un de ces commerces qui proposait l\u2019int\u00e9gralit\u00e9 de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-commerce"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":0,"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lacaverneduyeti.fr\/pontoise-museum\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}